COMPELLING + COHESIVE
From social strategy to event branding + editorial design, I create work that unites vision, voice, + impact.
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NEW BRAND + NEW CONFERENCE LAUNCH
Led the marketing + communications strategy for the Military Officers Association's first national conference, guiding a cross-functional team through every stage of the brand launch. Partnering closely with designers, writers, + marketing specialists, I leaned on their expertise to shape the creative vision — from logo + website creation to paid, social, + email campaigns. I also built partnerships with outside vendors + internal stakeholders to ensure the messaging, visuals, + experience (including signage, media outreach, + the influencer lounge) all reflected one cohesive brand story: totalforceplus.org
Created the above logo, which referenced kitsugi, the Japanese art of mending broken pottery with gold, in addition to this video for social media.
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Led a redesign of Military Officer magazine, reducing page count to counter rising printing costs while maintaining quality through a sharper focus on core content — member stories, association updates + advocacy news. The new design introduced flexible department templates, dynamic typography + large photo display to elevate visual impact. It also builds in more opportunities to drive people online + to social media. Above is a sample issue.
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A creative video that embodies my approach to brand storytelling — blending emotion, empathy, + purpose to make every piece of media meaningful.
Recently launched MOAA’s first TikTok channel as part of our integrated video strategy to reach younger audiences with authentic, story-driven content. In the first month, 44 posts earned 1,176 likes and 20,000 boosted views — strong engagement showing our videos resonate beyond our followers. This launch reflects a broader shift I'm leading from long-form production to short, social-first storytelling that embraces trends, kinetic type, and platform-native creativity.
