Unique content design that bridges the print/digital gap, innovates, + inspires to create solutions for clients.
I build brands that connect people and purpose — blending strategy, design, and storytelling to drive engagement, growth, and lasting impact.
- > Lead creative strategy for mission-driven organizations
- > Develop integrated campaigns across print, digital, and event platforms
- > Inspire and empower creative teams to deliver results that matter
Recently:
- > Directed brand and marketing strategy for the inaugural TotalForce+ conference, a large-scale campaign spanning print, digital, social, and paid media
- > Led the award-winning redesign of Military Officer magazine — modernizing visual storytelling and optimizing production workflows
- > Launched a new social media channel and brought video and asset production in house, saving budget and expanding creative capabilities
- > Launched UX-informed website, improving user experience and engagement
Design with purpose. Lead with vision + empathy. Tell stories that move people.
CURRENT ROLE
Creative + Magazine Director, The Military Officers Association of America (MOAA)
Focus: Brand strategy | Design direction | Marketing innovation | User experience
RELEVANT SKILLS:
* Certified Association Executive (CAE)
* UX Certified Professional
At the Military Officers Association of America (MOAA):
> Direct creative strategy and visual branding for the TotalForce+ conference, driving visibility, engagement, and attendance (2,000+ participants)
> Oversee the award-winning Military Officer magazine, managing a multimillion-dollar annual budget and leading editorial planning, content strategy, and creative production
> Apply UX-certified expertise to web design, content strategy, and user experience improvements across digital platforms
> Spearhead multimedia and digital initiatives, including new social media channel and cross-platform storytelling
> Manage and mentor a high-performing creative team, fostering collaboration, innovation, and professional growth
> Align creative strategy with business objectives, balancing impact, efficiency, and budget performance
Key achievements:
> Led brand development and marketing while managing cross-functional team for inaugural conference
> Led award-winning magazine redesign, modernizing visual storytelling and optimizing production workflows
> Implemented in-house production model for video and creative assets, saving money while expanding team expertise
> Led UX-informed website creation, prioritizing user experience and engagement
> Helped shape new membership strategy, introducing a bundled model that redefines member value
My approach combines editorial instinct, creative leadership, and UX-driven strategy – empowering teams and brands to tell meaningful stories that move audiences.
PAST WORK EXPERIENCE
More than 20 years of print + digital design, content creation and leadership
***
Military Times Newspapers, 2007-2016
Product Designer
The Examiner Newpapers, 2002-2007
Assistant Managing Editor
The Connection Newspapers, 1998-2000
Reporter
EDUCATION + TRAINING
Lifelong learner with a growth mindset + a passion for progress
- Certificate in User Experience | Nielsen Norman Group
- Certified Association Executive (CAE) | American Society of Association Executives
- Leading in a Diverse + Inclusive Culture | American Management Association
- Leading Change: How to Inspire Others | American Management Association
- Women’s Leadership Academy | American Management Association
- Innovation + Strategic Thinking for Managers | American Management Association
- Leadership Academy | Poynter Institute
- Brand Storytelling | General Assembly
- Creative Lab | Society of Professional Designers
- M.S. in Journalism | Medill School of Journalism, Northwestern University
- B.A. in Writing Seminars | Johns Hopkins University
AWARDS
Annual national recognition for excellence in design + creative direction
- + Folio, Ozzie design awards | Finalist 2018-2025; Winner 2020-2021, 2025
- + Association Media + Publishing Excel awards | Winner 2018-2020
- + Marcom design awards | Platinum + Gold 2019-2022
- + AVA digital award (video creation) | Gold 2019
- + American Society of Business Publication Editors | Gold 2014
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